Thinkbridge Consulting is a boutique coaching and consultancy practice run by Alan & Rosalind Rogers, who offer professional development services for organisations and individuals wishing to achieve more in their career.

As a start-up, it was important to find an authentic voice to underpin their brand, especially as the coaching sector can have quite a homogenous tone, often cold and impersonal. After spending time with Alan & Rosalind, it became quickly apparent that theirs needed to be a warm and grounded brand fit to reflect their love of nature and personable characters.

The birch leaf became the central icon for the brand and set the stage for a range of imagery that an evoked calm, yet powerful tone. Why birch? Traditionally associated with rebirth, the metaphor of this tree which thrives even in adversity felt like a perfect fit as the team help to steer individuals through their own trials and rebirths in their professional lives. A calming, earthy colour palette was paired with elegant typography to round off the whole look and feel.