Your brand is so much more than a logo.

It’s iconography, yes; but it’s also how you tell your story via all the visual impressions you put out to the world: typography, tone of voice, use of colour, use of imagery. A well considered brand understands how to balance and utilise all these elements.

Ultimately, your branding is about your promise.
It should say something about what your business is. Are you reliable or rebellious? Are you fun or serious? Are you providing luxury or economy? All your visual communication should tell that story.

I work with businesses who wish to gain clarity in their visual branding. This can be from scratch—a start-up needing to establish themselves for the first time, or an existing brand wanting to evolve.

Strategy is paramount, forming the backbone of how I work. What are your objectives? Who is your audience? What are you trying to achieve? And most importantly, who are you really? Good brands deliver on their promises across the board—I’m here to ensure the visual output lives up to those promises.